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Trade Mark

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Trade Mark

A trademark is a visual symbol; it may be a word, name, device, label or numerals used by a business to distinguish it from good or services from other similar goods or services originating from a different business.

A registered trademark is an intangible asset or intellectual property for a business and is used to protect the company’s investment in the brand or symbol. The advantages include legal protection, unique identity, creation of asset, goodwill and global trademark registration.

What is Trademark?

Trademark registration allows a Trademark to use symbols or words used to represent a business or the products offered by a business. The Symbols or words used by a business distinguish the goods or services provided by them from their competitors. After registering a trademark, any other organization cannot use it as long as it remains in use. The Trademark applicant can start using the ™ Symbol with the brand once it is registered. The Trademark acts as an asset for the Company; to protect the brand, an application for trademark registration is a must. The process for trademark registration in India has various steps and requires follow-up with the Government. Hence, it is necessary to be under the guidance of an expert for obtaining the trademark registration quickly

Various types of Trademark?

Many aspects of your brand image can be registered as a trademark. The aspect you need to consider is which aspect of your brand stands out to your customers. Pick that aspect(s) for registering.

1. Name

a. Product Name: You can register a particular product’s name as a trademark. Apple’s iPod is a product name trademark.
b. Business Name: Registering a company name as a trademark is the most common route businesses take.
c. Person’s Name/Surname: If your name plays an important part in generating revenue, then you can even trademark your name! Ex: Shah Rukh Khan has trademarked his name.
d. Abbreviations: Abbreviations of a company or brand name can also be a trademark. Ex: HMT

2. Logo/Symbol

It is highly recommended to trademark a logo because it visually represents your brand. Your customers can recollect a logo faster than a name.

3. Tagline

If you have a tagline for your brand, you can go ahead and trademark that as well. A tagline tells your customers what you stand for as a business.

4. Other Options

a. Colour Mark: You can trademark a colour or a combination of colours.
b. Sound Mark: Musical notes or sounds can be trademarked if we can prove that it's distinctive.

Why Is Trademark Registration Important?

Trademark registration is important and necessary for a business because: • It showcases your unique identity • It helps you build trust and loyalty among your customers • It offers legal protection for your brand’s identity • It is an asset in itself • It prevents unauthorized usage of your brand’s identity.